Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway’s Sam hanging out with the Avenue Q cast:

Of course, if you’re going to go to the effort of creating videos, it’s kind of important that people, you know, watch them. That’s where this infographic from HubSpot comes in. They’ve broken down the optimal video times for each social media platform. You don’t have to stick to these guidelines exactly, but it’s a great starting point to figure out how much content your audience wants to view:

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