Your Checklist for Social Media Marketing

Social media is a crucial part of any organization’s marketing plan.

Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest.

“Set your goals

Photo Credit: Glenn Carstens-Peters via Unsplash

Because your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new social media contest, or putting together a new social media ad, ask yourself first if doing so will bring you closer to the goals you’ve set.

If the answer is “No”, you probably shouldn’t bother doing that.

It’s also worth pointing out that your goals don’t always have to be sales. In some cases, you need to “warm” your audience first up, before you start directing them to your sales page. Providing value to grow your audience and establish yourself as a thought leader or subject matter expert is also worthwhile. In fact, the better you do that, the more effective you will be when you want to convert that audience into sales.

You should also do some research to determine the size of the potential audience on the social media platform you intend to use. Make sure that you can get your message in front of people likely to be interested in your product or service.”

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