Word Stock Market: Experience Design

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be broke.

Today’s Word Stock is Experience Design.

You’ve probably heard this term, and if you haven’t, you probably will. The idea is that it’s not just objects that can and should be designed, but experiences as well. In the video game industry, that’s pretty obvious because the experience by nature is 100% artificial. But just as Erin Hoover said at TEDxBroadway, hotel spaces used to be purely functional, but now they’re designed to create a “narrative” for the guest.

In other words, it’s not just the product (bed, food, show, whatever), but the entire experience around it that matters.

So even though “Experience Design” isn’t exactly an obscure term these days and may even feel a little hype-y, I predict it goes bigger. That’s primarily because for all the talk about it, in our field of live entertainment, much less has been done about it. There’s much more work to do, and tomorrow’s patrons, customers and fans are going to want what good experience design can give them!

RATING: BUY. You may feel like it’s late in the game, but it’s actually just starting.

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