Word Stock Market: Charger
The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be broke.
Today’s Word Stock is Charger.
If you were lucky enough to buy this word as late as the late ’90s, you’re probably reading this from your beach house in St. Barts. At that point, “charger” was still primarily valued for being a San Diego football player or a war horse. But very few people got into this stock then.
Charger has had a nice run over the last decade or more, but it really took off with the advent of the iPhone and the smartphone revolution in 2007. Since then, it’s been up, up, up, and this has caused many people to think a “hold” or even “sell” are more appropriate.
Oh, no, says I. Yes, we’re reaching a peak based on phones and phone-like devices that need charging, but more and more parts of our lives are becoming charger dependent. Transportation (cars and bikes), wearable devices (watches and, wait for it, glasses) and other powered devices that today use disposable batteries should be moving to chargers over the next few years.
The fundamentals are sound: Computing power keeps getting compressed, so more and more stuff can be done with smaller and smaller gadgetry. And consumers have gone nuts for stuff they can charge up and take with them.