Winning Marketing Tips for Millennials

Earlier this week we shared advice from a 16-year-old business phenom about marketing to millennials. Duct Tape Marketing chimes in with five winning strategies for reaching this sought-after market segment. Check out two below, and read the full article here.

BE SOCIALLY CONNECTED

Just about every business has a social presence in 2016, but not everyone is using the right strategy to properly engage the millennial market. Just being in the social sphere isn’t enough — you have to effectively communicate with your audience.

When done correctly, your Twitter, Facebook, YouTube and Instagram channels should make each and every customer feel special. (After all, this is the “me” generation we’re talking about.)

Here are several tactics you can use:

  • Loyalty programs for fans
  • Properly engage with customer comments (beyond canned responses)
  • Hold contests
  • Encourage user generated content by featuring it on your own channels
layscontest2

Lay’s “Do Us a Flavor” Campaign

GIVE THEM A SAY

More than consumers, millennials are interested in taking on the more hands-on role of co-creator. Traditionally, companies have simply created products, hoping consumers would buy them. But now, with so many options out there, it makes sense to inform your decisions based on input directly from your audience. It makes them feel empowered, and you have the knowledge that your product has a built-in fanbase.

Take Lay’s “Do Us a Flavor” campaign as a prime example. For the past few years, they put out a call to their fans, asking them to suggest new flavor ideas, as well as vote on the winners.

By reaching out to your audience and allowing them to be a part of the product creation through contests or social media campaigns, you are involving them in the process. In turn, they feel a sense of ownership in the product, which leads to increased brand awareness and loyalty.”

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