Will You Be at &THEN in Boston? Come Hear Jim Speak on a Panel of Experience Designers!

&THENinside&THEN, Direct Marketing Association’s annual marketing conference, kicks off this Sunday at Boston Convention & Exhibition Center, running through Tuesday. If you’re planning to attend, make sure you catch Goldstar CEO Jim McCarthy speaking on the panel “Marketing is Dead … Long Live the Experience,” discussing the relationship between your brand and your customer, and how essential it is to understand the customer’s needs, emotions and goals.

Read more about Jim’s October 5 panel here, and you can also follow along on Twitter using #AndThen15. And if you’re going to the conference, be sure to say hello!

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