Why Your Theater Should Be Live-Streaming [Infographic]
Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here’s an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.
This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into people’s fear of missing out.
Check out a couple of Goldstar‘s Facebook live videos:
• Halloween ’17: A Halloween Makeup Tutorial
Halloween is just around the corner, so we’ve asked our resident makeup guru Jasmine to spill her secrets as she transforms her latest victim — er, volunteer — into something truly frightening!Check out her Halloween makeup tutorial now — LIVE! #Ghoulstar
Posted by Goldstar on Friday, October 20, 2017
• Friday the 13th: Watch and Win — Questions about the number 13!
Watch and Win It’s Friday the 13th, so we’re giving away $13 in Goldstar cash to five lucky winners! **To enter, just leave a comment below with your answers to the questions shared on our live stream.** Winners will be chosen randomly and notified on Tuesday, October 17. Good luck! #Ghoulstar #ShowLove
Posted by Goldstar on Friday, October 13, 2017
If you haven’t tried it already, here are some compelling reasons to live-stream:
- TEDxBroadway: The Musical!
- Is Your Arts Organization Thinking About Halloween?
- TEDxBroadway 2018 Announces Speakers: Michael Riedel, Shakina Nayfack & More