Why Pinterest’s Buy Button Will Change E-commerce Forever

Just like Facebook and Twitter, Pinterest has announced it will add a buy button to the social platform. And, according to HubSpot Blogs, it will change e-commerce forever. Why? Because people go to Pinterest with shopping in mind.

Some new research from Shopify supports this thinking: The average amount spent per Pinterest referred order is $50, the highest of all major social networks, and 93% use Pinterest to plan purchases and 96% use Pinterest to gather product information.

Read more about why Pinterest’s buy button could dominate social media commerce here.

Tell us how you use Pinterest on Twitter or Facebook.

Sign Up for Emails