Why Joel Peterson’s 10 Laws of Trust Are Good for Business
Much like Jim’s message that good service is the best marketing money you’ll ever spend, Joel Peterson has a golden rule for business that he shares in his new book, The 10 Laws of Trust: Building the Bonds That Make a Business Great.
Why trust? Because, as the JetBlue Chairman and professor at Stanford’s Graduate School of Business assures, “Trust works to everyone’s benefit — individual contributors, work groups, customers, suppliers, vendors — and the betterment of the whole organization.”
His book, The 10 Laws of Trust, offers specific ideas and behaviors that reinforce the foundations on which trust is built — and trust pays off in creating relationships with your customers and reaping remarkable gains in reputation and the bottom-line.
Peterson’s guide not only offers a simple, powerful framework for trust-centered leadership, but his insight about trust trickles into all areas of business, especially when dealing with customers.
You can follow Joel Peterson at @JoelCPeterson.