Why Bad Reviews Can Be Good for Business

Getting a bad review is a bummer, right? Yes … and no. According to HubSpot Blogs’ article, Why Negative Reviews Are Still a Big Ecommerce Win, even the worst reviews can be good news for your business. Below are five reasons why:

1. Instant Credibility: Think for a moment about the last time you saw any product or service with only good reviews listed. Did you wonder how many of those good reviews had been paid for? According to studies by Reevoo, 95% of consumers suspect faked or censored reviews when bad scores aren’t present. Even one bad review makes those good reviews look a little more honest.

2. Increase Traffic: Did you know that five times more buyers look for the bad reviews than the good? Visitors will read those negative reviews and then they’ll visit the relevant pages on your site to continue their research. 

3. Higher Conversion Rates: Bad reviews result in more sales. When people spend more time on your website, they’re more likely to click CTAs, hand over their contact information and study the information they receive. Those micro conversions make their way to the big time, when visitors make a purchase and become a bona fide customer.

4. Happier Customers: When your buyers know the good, the bad and the ugly about your products through the reviews they read, they’re not likely to experience any nasty surprises. Customers who are happy with their purchase are more likely to come back later. They also sometimes leave their own positive reviews that address the negative aspects of other users’ comments, which new visitors will find very helpful as they start their research.

5. Engagement With Customers: If you can turn a bad review into a chance to serve, take that opportunity and run with it. You show that you’re not afraid of the feedback, which will immediately boost your brand in buyers’ eyes. You can also gain a chance to turn a disappointed buyer into a brand advocate. With attentive and helpful customer service after a bad review, you’ll not only change the mind of the unhappy buyer, but you might just convince some onlookers that you’re a trustworthy ecommerce business.

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