Why Audience Loyalty Should Be a Top Priority in 2018

We write a lot on this site about how good customer service is important for business. Jim wrote in The Easy Math of Good Service:

“Good service is the best marketing money you’ll ever spend.”

Well, here’s an infographic (below) highlighting 20 compelling reasons to double-down on customer loyalty.

With facts like “Current customers spend 31% more than new customers,” and “Just a 5% increase in customer retention can lead to an increase in profits of 25-90%,” it’s easy to see why customer loyalty should be a top priority in 2018.


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