Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Dec. 15)
Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.
Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. Here’s a look at our last roundup.
- The Psychology of Selling Tickets to Millennials [Infographic]
- Millennials Are the Future of Live Events
- Cleveland Orchestra Targets Millennials With ‘Members Club’