Whenever Someone Says Modern Sports Is All About TV …

… ask them why nobody’s watching this year’s World Series on TV, but people are still filling stadiums at very high prices.

As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World Series are the lowest in history, with the exception of one game in 2008, where rain delayed the game ’til the middle of the night.

Yet, if you don’t have your ticket for Game 5 yet, you’ll be paying an average of $1,115.27 in the secondary market, $1,253.03 for Game 6, and $1,547.48 for Game 7.

Here’s another way to look at it: In a nation of 316.1 million people, just 12.1 million watched Game 3.

In 1973, when the U.S. population was more like 210 million, almost three times that number watched the Series.

A decent ticket to that Series cost you $15:

(To be fair, that’s an inflation-adjusted $80, but that’s a LONG way from today’s prices.)

To recap: Very few are watching on TV, but they’re lining up to pay unprecedented high prices to see the event in person.

Take that in. People are placing more value than ever before on the live experience. How do you make the most of that reality?

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