What’s Better Than Winning the Tony for Best Musical?
A profitable hit! The New York Times‘ Patrick Healy writes about following Broadway producer Joey Parnes of A Gentleman’s Guide to Love & Murder to his first meeting with his ad agency, SpotCo, after winning the Tony for Best Musical.
Sometimes winning a Tony boosts sales (Avenue Q) and sometimes it doesn’t (or it does during the following summer and then stops, like in the case of Memphis)? Time will tell how A Gentleman’s Guide to Love & Murder will do, but Parnes is currently planning to spend $50,000 a week in ads promoting their Best Musical victory.