What You Need to Know About Choosing Website Colors
Whether you’re planning a website redesign now or might be in the future, it’s always helpful to gather as much information as possible. Quick Sprout shares some interesting facts about website color schemes.
Like, “people judge products within 90 seconds of exposure — and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%.”
Quick Sprout also explains: “According to HubSpot, 46% of people rank the design of a website the number one factor in determining the credibility of a company.”
The below examples are part of a Quick Sprout guide that will show you which site color palettes are trending in 2019. We share two of their examples below, then check out the rest:
“Throwback oranges and red tones
Retro color schemes are making a big comeback in 2019. Lots of top brands are using popular colors from the 80s and 90s on their website. But they are putting a modern twist on them.
It’s a bit of an oxymoron. How can something by retro and modern at the same time?
Let’s look at the Spotify homepage.
These orange and red tones have a throwback vibe to them. These are warm colors that give people some nostalgia for their childhood and adolescent years.
Spotify’s polka dot colors are inspired by the 80s and 90s, but the design itself is very trendy and uses gradient scales, which are very current, to blend the colors.
It’s important to make sure you understand who you’re trying to target with your website color schemes. This goes far beyond just picking pink designs for women and blue designs for men. To find a retro color scheme that fits your audience, you can use generational marketing to segment your target audience.
Soft pink, bright pink, and jet black
Cowboy differentiates its brand by selling electric bikes on a modern, and very pink, website. Typically, the words “Cowboy” and “pink” don’t normally go hand in hand. But the sleek and trendy design of this website is perfect.
The soft pink tones in the background makes the jet black bike stand out and become the center of attention. By adding the brighter pink accents in subtle locations around the page, Cowboy Bike nails the trendy and modern color palette.
Most people would assume that pink would be used to target females. But there is nothing feminine about this website. The product appeals to both genders. It just goes to show you that you can throw certain stereotypes right out of the window when it comes to choosing a color palette for your website.”
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