What You Can Learn From PewDiePie’s $12 Million Success Story

You might be wondering, what the heck is PewDiePie? It’s YouTube’s most popular channel, which mainly features one man, Felix Arvid Ulf Kjellberg, playing video games and commenting on them — oh, and it pulled in $12 million in 2014.

Does much of that last sentence sound ridiculous? A guy makes millions from recording himself playing video games?! Well, it’s true and the folks at SEMRush have broken down a few lessons we can all learn from PewDiePie’s success story:

“1. There’s an Audience for All Brands

Some people simply can’t stand PewDiePie. South Park devoted an entire episode to making fun of the guy …

[However,] he brings joy to 40 million people, and nobody can stop those people from watching his videos. On the flip side, those who dislike PewDiePie are never forced to see his face.

2. It’s About an Authentic, Feel-Good Message

Show that you care about consumers by crafting an authentic message that explains how your product will solve a pain point of theirs or improve their quality of life. Deliver that message through a more relatable “bro” like PewDiePie, and you’ve got yourself a winning campaign.

In this cord-cutting climate, brands are clearly better off investing in online campaigns that creatively reach smaller, more engaged groups of people.”

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