What Theater Critics and Journalists Wish Was on Your Website

They say all press is good press, but wouldn’t you rather just stick with the real good press? The first step to that is making sure critics, journalists and bloggers can find the information they need to see and talk about your show. Without that you either have no press, or press that’s a bit cranky after digging through pages of unhelpfulness.

Wall Street Journal drama critic Terry Teachout has spoken with us about this topic before (read his full interview here). In particular, he stressed the importance of an easy-to-navigate site:

“For the most part, what I know about an unfamiliar theater company is what I find on its website. I’m not just talking about production-related information, though that’s the most important part of it, but also about the total impression made by the site. If a site is imaginatively designed and user-friendly, it will lead me to assume that the company is competently run and thus worth taking seriously. I know that appearances can be deceiving, but they’re all I have to go on. It’s very much like interviewing strangers for a job — I’m inevitably going to draw preliminary conclusions based on what they wear and how they speak.”

So what is it that writers are looking for? Aside from the obvious things like the dates, times and locations of your shows, what the show’s about, etc., there are a few other helpful things. MarketingProfs surveyed journalists and found these “musts” for your site:


Do you have all of this information in a place that’s easy to find? Tell us on Twitter or Facebook.

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