What Live Entertainment Marketers Can Learn From Star Wars

Happy Star Wars Day! OK, it’s not an official holiday, but with all the hype surrounding the release of Star Wars: The Force Awakens it might as well be, right?

In honor of the new movie, Inc. shared 57 inspirational quotes from Star Wars and George Lucas. We think a few of them relate quite well to live entertainment. Check them out below for a little marketing inspiration and to get excited to see the new Star Wars movie:

getty_473048018_9706479704500120_74836“If you can tune into the fantasy life of an 11-year-old girl, you can make a fortune in this business.” –George Lucas

“Always pass on what you have learned.” –Yoda tells Luke as he dies. He wants Luke to turn into a teacher and keep the culture of the Jedi alive and well. (Episode VI: Return of the Jedi)

“Truly wonderful the mind of a child is.” –Yoda says this to Obi-Wan about the purity of innocence and the insights that can be gleamed from listening to fresh ideas. (Episode II: Attack of the Clones)

“The ability to speak does not make you intelligent.” –Qui-Gon Jinn to the rambling Jar Jar Binks. (Episode I: The Phantom Menace)

“Your focus determines your reality.” –Qui-Gon Jinn tells Anakin. (Episode I: The Phantom Menace)

“There’s always a bigger fish.” –Qui-Gon Jinn’s observes that there are always bigger obstacles awaiting you. (Episode I: The Phantom Menace)

“In my experience, there is no such thing as luck.” –Obi-Wan tells Han Solo after the latter claims that there is no Force controlling everything. He sees life as random and fortuitous. (Episode IV: A New Hope)

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