#WednesdayWisdom: What’s the Most Important Channel for Live Entertainment Venues?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why Channels Matter: The Golden Eggs.

For live entertainment and arts, perhaps even more than for most other things, channels matter.

What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is a “path” that the organization’s information travels through to get to you. In marketing, we now talk about channels as ways of getting information to groups of people who actually will pay attention to it. More and more, marketers benefit by working through channels that are valuable, active and can bring them customers. Since traditional advertising (which is indeed a channel) has become less effective, these community-based channels (like Goldstar or others) have become more and more important. …

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