#WednesdayWisdom: The Ticket Is Not the Thing.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Does a Ticket Really Get You?

Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the piece of paper you’re (sometimes) given to gain entry to a show. The ticket is not the thing.

Surely, you say, the thing is the show you’re buying: two hours of entertainment and excitement. Well, that certainly seems right. But is it?

At TED 2010, Daniel Kahneman said something that made me think twice. He said we actually have two “selves”: the experiencing self and the remembering self. The experiencing self is in charge of what’s happening to you right now, and the remembering self looks back on things that have happened to you in the past.

I’d like to change up one of Kahneman’s thought experiments to suit our topic. If you could go see your “dream” show or game in the best seat in the best venue you can think of, how much would you pay? OK, now that you’ve got a number, I’ll add a wrinkle. …

Read the rest of Jim’s post about What Does a Ticket Really Get You?

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