#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.

“Audience,” © 2015 inUse Experience, used under a Creative Commons Attribution license.

Do you need to own everything you use?

These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.

Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as with mass transit).

Here’s a different example: Why aren’t you buying all the movies you want to watch on iTunes?

The answer is that you can watch them whenever you want on Netflix, Hulu or wherever. You have access at any time, and you don’t need ownership. It’s always there for you when you want it.

Collectively, this has been called the On-Demand Economy, and it’s huge and growing.

In live entertainment marketing, this exists, too. You can tap into audiences and the revenue that goes with them without  the massive time, expense and human resource commitment that you need in order to get and maintain them.

On-Demand Audience.

Read the rest of Jim’s post about On-Demand Audience.

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