#WednesdayWisdom: Should Emotion Decide Who Can Buy a Ticket First?
Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First.
In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at least you got one. I never had to do this myself, but I certainly Tom Sawyer-ed a couple of my friends in high school into doing it for me.
Today, of course, this doesn’t happen, and you can always buy a ticket for any concert. It just might cost you more than you make in a week. It might cost you more than you can afford, however much you may love the band.
Some people see this as a real loss. “True” fans used to get rewarded for their willingness to suffer to get tickets, but now all you need is money. This gives the edge to the casual fan who works at an investment bank and fills his dog’s water bowl with Perrier.
But, at last, technology has provided a potential solution! …
Read the rest of Jim’s post here.
- How to Take the Emotion Out of Discounting
- Emotional Pricing Is Like Drunk Dialing
- TEDxBroadway Summer Playlist