#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.
Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV …
Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices.
As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World Series are the lowest in history, with the exception of one game in 2008, where rain delayed the game ’til the middle of the night.
Yet, if you don’t have your ticket for Game 5 yet, you’ll be paying an average of $1,115.27 in the secondary market, $1,253.03 for Game 6, and $1,547.48 for Game 7.
Here’s another way to look at it: In a nation of 316.1 million people, just 12.1 million watched Game 3.
In 1973, when the U.S. population was more like 210 million, almost three times that number watched the Series.
Read the rest of Jim’s post here.
- Is the Power of Live Experiences Just a Trick?
- The Experience Economy and Live Entertainment Entrepreneurship
- TV Is an Excellent Way to Market Your Live Show