Selling Out » #WednesdayWisdom: Finding an Audience and Generating Revenue Is an Art

#WednesdayWisdom: Finding an Audience and Generating Revenue Is an Art

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Experience Economy and Live Entertainment Entrepreneurship.

Photo Courtesy of bbvd.com

Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-’90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have been with the band for the entire 25 years they’ve been together.

And even though they’re not exactly a household name, they packed a club, whose footprint is in the space formerly occupied by a major grocery store.

Why?

Certainly, they’re good at what they do. Great musicians and entertainers, Big Bad Voodoo Daddy is a show band, and it’s all about fun. Their performances simply feel big, like something’s happening that you want to be near. There’s a lot of jazzy brass in the combo, and high-virtuosity solos and duets and trios are part of almost every song. If you have a musically inclined nerve cell somewhere in your body, it’s hard not to like their performance.

But more than that, I would bet most people at the show last night had heard them before. I wasn’t so curious as to do a scientific poll on the subject, but I’d still put a few casino chips on the outcome of such a poll if it existed. Hearing them live leads to wanting to hear them live again. …

Read the rest of Jim’s post here.

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