#WednesdayWisdom: Cost vs. Show Lust

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Three.

Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.

In the live entertainment business, we have superpowers. I’ve now explained two of them (in my posts, part one and part two).

Sadly, as Superman knows, sometimes those superpowers come with superweaknesses. Today, we’ll cover the third and final (for now) pair of superpowers/superweaknesses. I saved this one for last!

The third form of krytptonite for live entertainment, its third superweakness, is cost. Live entertainment is expensive.

Even though it might seem obvious what I mean by that, I want to explain. Live entertainment isn’t expensive because a courtside seat at STAPLES costs a fortune or because you can pay hundreds of dollars to see a Broadway show.

Live entertainment is expensive because the alternatives, the substitutes, are so cheap. …

Read the rest of Jim’s post about Superpowers, Part Three.

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