#WednesdayWisdom: Commitment vs. Inconvenience

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Two.

Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.

In the live entertainment business, we have superpowers. I talked about one recently.

supermanSadly, as Superman knows, sometimes those superpowers come with superweaknesses. Today, we’re talking about a superpower that has its own very powerful kryptonite, and how to make sure you use the power and avoid being wiped out by the weakness.

Live entertainment’s second superpower is commitment. On Goldstar, tens of thousands of people review shows that they’ve seen every month. The average rating (on a five-point scale) is 4.2. That’s pretty good! In fact, it led me to coin this saying: “An average night at a show is way better than a good night sitting in front of the TV.” But why is that? The ratings are pretty consistent: Big shows, small shows, theater, sports, music, high budget, low budget, people generally have a pretty darn good time when they go to any show or event. (There are exceptions, naturally.)

Why is that?

Part of it is simply that live entertainment is a great experience, and it’s all very visceral. Not just that, but most venues do a pretty darn good job with whatever event they’re putting on. You guys and gals in the content side of the business are awesome. But part of it is that by going to an event, by physically moving yourself to a location and setting aside a block of time, and sometimes forgoing quite a lot of money, you, the ticket buyer, are making a big commitment. And when people make commitments, they get protective of the thing they’ve committed to. …

Read the rest of Jim’s post about Superpowers, Part Two.

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