#WednesdayWisdom: Can You Smell the Excitement?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from JimThe Audience Has Five Senses. Why Not Use Them All?

I love this: London’s New Year’s Eve fireworks show aimed at all five senses.

When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the delicious, buttery smell as it heated up; we could feel the bumpy kernels when they finished popping; and, of course, we could taste the popcorn when it was ready!

Smellovision and other failed experiments in bringing more senses into the show-going experience provide some good material for jokes, but there could be real potential in them. It’s striking that the fireworks show wasn’t designed by pyrotechnics experts (I’m sure they were involved), but by food designers, Sam Bompas and Harry Parr. Banana confetti, orange-flavored bubbles, peach snow and more integrations of smell and taste were part of the show. …

Read the rest of Jim’s post: The Audience Has Five Senses. Why Not Use Them All?

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