We All Win When We “Get ‘Em Young”
The U.K.’s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse.
According to The Guardian, the series “will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the moves to create a sort of dancealong.”
Jim wrote about the upside of attracting kids to live events in his post: What Does “Get ‘Em When They’re Young” Mean for Live Entertainment? He listed two reasons, and a third pseudo-reason, that we should try to get ’em young. We’ve listed the first reason below, then check out the other two here:
“First, you should try to get young attendees because they’re a great, underserved audience. Take it from a guy who sells a lot of tickets to a lot of different kinds of things in a lot of different places: There are NOT ENOUGH GOOD SHOWS FOR CHILDREN. That means that if you’re even sort of good, you can do very well. As an audience today, kids are a goldmine that a lot of people just don’t want to reach because, well, I’m not sure why. Kids should be taken seriously as an audience. They don’t go to “crap” because they like crap. It’s because adults, rather condescendingly, serve them up crap. Remember: Seven-year-olds started tearing through 1,000 page books when someone (JK Rowling) started writing for them. Books and movies have figured this out, but not live entertainment. Why is that? Please tell me it’s not because our industry feels it’s too “good” for them.”
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