Selling Out » Warren Buffett Says You May Need to Rethink Your Arts Marketing

Warren Buffett Says You May Need to Rethink Your Arts Marketing

Photo by Alexandre Tsuchiya on Unsplash.

Over on Inc.com, writer Ari Zoldan recently shared a piece of wisdom from Warren Buffett. While it certainly applies to all marketers, his example is particularly (and literally) relevant to those of us in the arts.

His advice:

“You can hold a rock concert and that’s OK. You can hold a ballet and that’s OK. But don’t hold a rock concert and advertise it as a ballet.”

It’s a good reminder that your marketing sets expectations for your event. Are you setting the right expectations?

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