Warren Buffett Says You May Need to Rethink Your Arts Marketing

Photo by Alexandre Tsuchiya on Unsplash.

Over on Inc.com, writer Ari Zoldan recently shared a piece of wisdom from Warren Buffett. While it certainly applies to all marketers, his example is particularly (and literally) relevant to those of us in the arts.

His advice:

“You can hold a rock concert and that’s OK. You can hold a ballet and that’s OK. But don’t hold a rock concert and advertise it as a ballet.”

It’s a good reminder that your marketing sets expectations for your event. Are you setting the right expectations?

Read More:



(Visited 35 times, 1 visits today)

Comments are closed.


Sign Up for Emails

VIEW PAST ARTICLES