Want to Sell More Tickets? Go Where the People Are

LufthansaWe’re always looking for fresh strategies to sell more tickets and reach new audiences. The German airline Lufthansa is trying something a little bit different: “using Airbnb to sell empty airline seats on flights from Frankfurt to New York City,” reports PSFK.

Considering the popularity of the lodging rental site Airbnb, this is a great way to reach people where they already are.

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