Want to Reach Your Audience? Go Where They Already Are

• DATE: June 7, 2016
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

The following advice might seem obvious, but it’s well worth repeating: “The best way to reach your customers is to meet them where they are.” The site The Story of Telling illustrates this point by comparing how our customer’s time was spent across the various media platforms in 2015 with where we spent our dollars trying to reach them.

Read the results at The Story of Telling. You might be surprised: Where they are might not be where you assumed they’d be.

Read More:

• Why Do Mobile? Three Good Reasons
• A Fourth Good Reason to Do Mobile
• Mobile: The Time Is … Two or Three Years Ago
• Mobile’s Not Optional Anymore