Want More Shares? Use These Social Media Emotions
When a post goes viral, it appears to be magic or luck. Creating posts that your patrons want to spread seems like an elusive skill — and we all want to master it.
Well, here’s some information to help: “
“Why Certain Emotional Combinations Make People Share
My team at Fractl recently used the Pleasure-Arousal-Dominance (PAD) model to analyze the emotional responses to 100 of the top images from Reddit’s r/pics community to determine the ideal emotional combinations for viral images.
We began by asking 400 respondents one simple question: How does this image make you feel?
The results revealed the top 10 emotions for viral images as shown below:
Read more about why certain emotional combinations make people share and what this means for marketers, and see some examples of successful marketing videos from Dove and GoPro.
A big takeaway: “
- How to Take the Emotion Out of Discounting
- Emotional Pricing Is Like Drunk Dialing
- Improve Your Reach on Social Media