Twitter Shares the Best Way to Poll Your Followers

Last week we talked about best practices with surveys, which can be invaluable for organizations looking for insights on their customers.

Another way to gauge your audience on a smaller scale is with a poll. Twitter recently shared the best practices for polls on their site over on their blog. You can see the full post here and check out some helpful advice below:

“Give people a say in decisions
Inviting your audience to participate in the decisions you make deepens their engagement with your brand by showing them that their opinions matter to you. This kind of validation creates a stronger relationship between you and your followers, causing them to feel they have a real stake in your brand. The next time you are thinking through a decision, try asking your followers what they think you should do, and let them know that you’ve listened.

At CES 2016, Amazon let followers decide which topic one of its live Periscopes at the event would cover. Their majority vote was for gaming, and that’s what Amazon focused on during the broadcast.

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Conduct market research on your products or services
A Twitter Poll can yield instant customer insight by providing you rapid answers to your questions. Try gleaning key information you want about your followers, or if you have a hypothesis you’re considering, try posing it to your followers to determine if you’d like to continue exploring it.

When @tacobell asked its followers which flavor of its best-selling Doritos Locos Tacos they prefer, people were hungry to share their favorite.

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Have a little fun with followers
People appreciate it when brands show an unexpected side by injecting some personality into the mix. It makes your brand more relatable and inviting to engage with. Have some fun by entertaining your followers with a poll.

Following an interview with Kourtney Kardashian in which she denied reports she was dating Justin Bieber, Ellen DeGeneres lightheartedly kept the rumors going by Tweeting a poll asking if the duo were friends or something more.”

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