Try These 3 Facebook Advertising Tricks

Facebook advertising can be a solid way to boost your exposure and social media followers. But it can also be a tough thing to get right, what with all the decisions you need to make when it comes to copy, images and who to target.

For help getting started, check out these Facebook tips from SEMrush.com:

Tip 1: Use a unique image.

“The goal is to get people to want to stop scrolling through their newsfeed and really look at your ad. So if you’re a dentist, avoid showing a smiling family or couple for your ad. Go beyond what’s expected and done by other dentists in the field. Here’s an awesome example:”

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Tip 2: Use whatever format is newest.

“Whenever Facebook comes out with a new ad format, use it early and use it often. These tend to do really well, especially in the beginning. People are usually intrigued by Facebook’s new ad formats because they’re different.”

Tip 3: Set up a landing page.

“Landing pages encourage the visitor to convert more than a generic website page does due to the specific message crafted on it. They’re easier to navigate, pinpoint the exact service or product mentioned in the ad, and have super clear CTAs (call to action).”

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