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Marketing

What You Can Learn From PewDiePie’s $12 Million Success Story

You might be wondering, what the heck is PewDiePie? It’s YouTube’s most popular channel, which mainly features one man, Felix Arvid Ulf Kjellberg, playing video games and commenting on them — oh, and it pulled in $12 million in 2014. Does much of that last sentence sound ridiculous? A guy makes millions from recording himself playing video games?! Well, it’s true and the folks at SEMRush have broken down a few lessons we can all learn from PewDiePie’s success story: “1. There’s …

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Marketing

Paramount Films Now Showing … on YouTube

Jim has written about the importance of making your content (whether it’s a show, game, etc.) available in multiple forms. In this post, he presented a challenge to entrepreneurs in theater and the performing arts: “Find ways to distribute the content to as many people as possible, as easily as possible. Build that fan base. Create those secondary revenue streams to create the profit that allows a cycle of building on success.” Paramount Films recently created a YouTube channel, the …

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Technology

Take a Museum Tour — on Your Phone

Jim has written about the benefits of broadcasting live musicals. In The Sound of Audience, he wrote: “For every potential ticket buyer for this show whose itch has been scratched by the TV broadcast, there are 100 who learned about it first and now want to see it sometime. And probably 1,000 who’d heard about it and had some level of interest, and they’re now actively thinking about the show.” Last week the British Museum live-streamed a tour of its …

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them … • Crowdfunding works. That’s what the data reports for campaigns for theater and dance projects in the UK in the first part of this year. • British singer Sarah Brightman (Phantom of the Opera) wants to be the first to sing in space – and she’s willing to pay for it: $52 million. But she’s got some competition: …

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Bright Ideas

Who’s That “Song-A-Day” Guy Jonathan Mann at TEDxBroadway 2014?

Recently, Jim announced another batch of speakers at TEDxBroadway 2014. One of the special singing guests is the “song-a-day” guy, Jonathan Mann, who’ll be providing preview and recap entertainment for the event. If you haven’t seen any of Mann’s videos yet, here’s one you might like: “We’ve Got To Break Up” (Song A Day #1435) In 2009, Mann started his Song a Day project, and as of 20 hours ago, he’d posted a new song on YouTube every day for …

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Innovation

YouTube’s New Music Streaming Service Not Too Different

YouTube’s going to be offering a service that replicates what’s available from services like Spotify, Rhapsody and others that to me, with a few quirks of user interface preferences, really doesn’t differ much for the consumer. But I have a hard time caring much about this. The established principle here is that there is a business model for the streaming of music online in which musicians and rights holders get paid, but what they’ll get paid is pretty minimal. Why …

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