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Bright Ideas

Do Yoga, Meditate & More Tips to Speed Up Your Arts Writing

Ever get stuck trying to write arts copy? Daisy Hartwell recently shared an infographic with us highlighting 15 amazing ways to write faster. Some of the tips include: Do a 5-minute workout and use a 30-minute timer, which is something Jim touched on in his post, Seven-Minute Egg Timer Method: “I set aside the seven minutes and just wrote my thoughts on my whiteboard as they came to me. I alternated between seven minutes of intense focus and note taking …

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Marketing

The Keys to Great Content? Integrity, Storytelling & Creativity

Marketing isn’t a matter of “duping” people into buying your product (or, at least, it shouldn’t be). Great marketing communicates what your brand and product are all about in an honest, authentic way. If you’re struggling with this aspect of marketing, Top Rank Marketing Blog writer Ashley Zeckman says the most important things to keep in mind are “integrity, storytelling and creativity.” She also offers some great advice on how to achieve these things (you can read the full post …

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Fans

Filmmaker, Playwright & Novelist Brad T. Gottfred Is Inspired By

As Jim has written before, “A ticket to a great show or game is not just entertainment — it’s a personal upgrade.” Seeing a live show can — and often does — inspire your own personal creativity. Here’s another interview with an inspiring, creative person from Goldstar Pulse. It’s time to meet Brad T. Gottfred, the man behind a couple of the juiciest titles ever to grace Goldstar: Marry, F**K, or Kill and Women Are Crazy Because Men Are A**holes …

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Bright Ideas

4 Items Your Customers Care About When Buying Tickets

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising (read part one here). In this part, Kristen outlines what Goldstar members value when it comes to live entertainment and answers the question: What types of information do Goldstar members care about the most when …

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Marketing

A Key Factor in Selling Out: Finding Your Voice

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising. In this part, Kristen explains the importance of having a well-defined and clearly communicated voice, and shows us how she puts her philosophies into practice with Goldstar’s voice.  So just how important …

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