Marketing isn’t a matter of “duping” people into buying your product (or, at least, it shouldn’t be). Great marketing communicates what your brand and product are all about in an honest, authentic way. If you’re struggling with this aspect of marketing, Top Rank Marketing Blog writer Ashley Zeckman says the most important things to keep in mind are “integrity, storytelling and creativity.” She also offers some great advice on how to achieve these things (you can read the full post …

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As Jim has written before, “A ticket to a great show or game is not just entertainment — it’s a personal upgrade.” Seeing a live show can — and often does — inspire your own personal creativity. Here’s another interview with an inspiring, creative person from Goldstar Pulse. It’s time to meet Brad T. Gottfred, the man behind a couple of the juiciest titles ever to grace Goldstar: Marry, F**K, or Kill and Women Are Crazy Because Men Are A**holes …

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Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising. In this part, Kristen explains the importance of having a well-defined and clearly communicated voice, and shows us how she puts her philosophies into practice with Goldstar’s voice.  So just how important …

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