The Easy Math of Good Service

I’m very excited to say that I will be leading a Community Forum at this year’s National Arts Marketing Project Conference in November. In preparation for this, I’m spending some time talking to people in marketing roles in theaters and other arts organizations to see how they think and feel about customer service and its importance. (By the way, this is just as relevant outside of the "arts" part of live entertainment.) Anyway, a picture has started to form from these...

Read More