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Join Our Expert Chat on August 5: What Does the Future Hold for Fans?

Every live event organizer wants fans. Having an established group of enthusiastic people to fill your house, concert hall, comedy club or gin joint is considered a slam dunk or homerun, right?  That’s why we invited two incredible figures from the sports world to join our Expert Chat on Wednesday, August 5 at 3:00pm Eastern Time: LA Sparks President and COO Danita Johnson and SF Giants’ EVP Staci Slaughter. We’ll be talking about building and maintaining a fan base, even...

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News

The Week That Was in Live Entertainment (Week of April 26)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Welcoming New Students With Interactive Theater: What's the best way to welcome incoming college students during their orientation? The Daily Collegian reports that Dan Murphy, director of the Office of Student Orientation and Transition Programs at Penn State, thinks it’s time...

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Marketing

The Goal: Toss Out Pink Think

Back in April, Jim commented on the possible dangers of trying to appeal to a specific audience (like men or women). He wrote that "pink think" is outdated and that the reverse, or reverse pink think, doesn't work, either. Instead, he advised: Start with respect, move forward by understanding and finish with the hard work of making something the desired audience would actually like. The NFL is a good example of an organization doing just that. Not a case of "Bic...

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Promo of the Week

Promo of the Week: Misty Copeland Under Armour Ad (Video)

Misty Copeland's Under Armour ad turns heads for a number of reasons. At the center, Copeland's body is beautifully sculpted, and her ballet skills are impressive. If you've never heard of her, at 24, she became the second black soloist in the history of the American Ballet Theatre. Darren Rovell's espnW article goes into detail about Copeland's hard-knock life, how she met her publicist (who has helped her score spots in ads for Dr. Pepper and BlackBerry and as a...

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Marketing

Take Your Work From the Theater to the World Stage

Last Valentine's Day, Eve Ensler, Tony Award-winning playwright of The Vagina Monologues, asked people everywhere to put on their dancing shoes and boogie to show solidarity and draw attention to the injustices that affect women and girls around the world. This year -- today -- "thousands of events will take place in hundreds of countries and on six continents," according to this Huffington Post article. It's all part of Ensler's One Billion Rising Live (which will livestream these events),...

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Innovation

Dull Is Dangerous, Sharp Is Safe

Back in the days when I trained teenagers to cut bagels for living, we had an expression about knives: Dull is dangerous, sharp is safe. Basically, what that means is that a knife that isn't properly sharpened has a tendency to snag or to cut a person's hand in a way that's much worse than a sharp blade. I really enjoyed reading Isaac Butler's piece about the supposedly safe course pursued by some venues in programming familiar material in their...

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