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Marketing

Olympic Pretendinitis?

Anecdotally, in the early days of the Olympics, I’m seeing empty seats in Sochi as I watch, and others are pointing out the same. Somehow, the BBC is reporting a sales figure of 70% sold overall for the tickets at these games as of two weeks before the start. This compares to the 97% figure that they reported for past games in London and Vancouver at the same point. It’s a tough comparison, because London and Vancouver would have had …

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic …

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