Archives

News

Congrats Wicked on Another Broadway Milestone

This past Valentine's Day, Wicked performed its 5,124th performance at the Gershwin Theatre, making it the 10th-longest-running production in Broadway history, according to TheaterMania. The original production featured Idina Menzel and Kristin Chenoweth when it opened on October 31, 2003. According to the article, "The musical has amassed nearly $4 billion in global sales and has been seen by over 49 million people worldwide. It has been performed in over 100 cities and 14 countries around the world." Congratulations, Wicked! Got a comment...

Read More

News

Wicked’s First National Tour Is Heading Out of Oz

Playbill reported that the first national tour of Wicked is ending its run after exactly 10 years on the road (the second national tour will keep on flying). You can read all about the incredibly impressive show here, but we've also pulled out some shocking stats below: The show earned $790 million in grosses over its run. The tour has done 4,160 performances, 124 engagements and took in an average of $1.5 million weekly. More than 10.3 million people have enjoyed the show...

Read More

Promo of the Week

Promo of the Week: “Drunk Broadway” With Rock of Ages Cast (Videos)

Last week, Broadway.com premiered its exclusive series "Drunk Broadway," which features the cast of Rock of Ages "getting plastered at a bar and talking up your fave shows." First up was The Lion King: Then, watch as the cast tries to explain which witch is which in Wicked: • Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use...

Read More

Pricing

A Quick History of Prices of Live Entertainment

A quick history of the last 20 years or so of prices for live entertainment: At first, prices were relatively low. In my opinion, we had just turned the corner into what many think of as an Experience Economy, and so the value that people placed on live experiences began to rise. Shortly thereafter, consumers’ expectations of what a live experience could be followed the new prices upward, which also drove costs upward, which drove ticket prices upward. In concerts and sports,...

Read More

News

High Demand Is Where You Find It

You might have missed my little summary of the crazy box office Broadway had over the holidays. Unbelievable numbers across a range of shows. This article has a little bit more about it. One little interesting tidbit that wasn’t in the first piece, though, was that Wicked has the ability to flex based on demand. Here’s the quote: “In the case of 'Wicked,'” recent renovations to the Gershwin Theater, where the show is playing, opened up 119 seats in the rear...

Read More

Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas: • Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

Read More


Sign Up for Emails

VIEW PAST ARTICLES