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Start This Year’s Holiday Marketing Early

We've got one less weekend to plan for holiday marketing this year. "In fact," reports Vincent DeSantis for Adweek, "2019 has the shortest holiday season since 2013." DeSantis lists a number of dates to keep in mind this season, including Single's Day (Nov. 11) and Green Monday (Dec. 9). He also outlines a number of strategies to drive more sales, like: "During Cyber Week Retailers are planning their tactics not by the day, but by the hour. It may make sense to start Cyber...

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Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas: • Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

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