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#WednesdayWisdom

#WednesdayWisdom: Superpowers + Kryptonite-Like Weaknesses

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part One. Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses. Would you like to have a superpower: flying, mind reading, invisibility? Sure you would, but what if by accepting your superpower, you also had to accept a …

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Marketing

Superpowers, Part One

Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses. Would you like to have a superpower: flying, mind reading, invisibility? Sure you would, but what if by accepting your superpower, you also had to accept a corresponding superweakness — something that made you more vulnerable? While you contemplate that choice, I’m going to drop a spoiler on you: If you …

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Marketing

Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half,” but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this? • It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem. • It’s …

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