Breaking the Frame: Nothing is Too Bold to Be Unacceptable Now
- DATE: November 27, 2013
- POSTED BY: Jim McCarthy
For some reason, this phrase keeps popping into my head lately: Breaking the frame. What I mean by this is that something — possibly a building or a show or an approach to marketing — escapes the container in which it’s normally held. For example, when Hotmail first launched (in 1995, I think it was), it was a frame-breaker. It was email, but on the web. It doesn’t sound all that impressive, but at the time, it was. It spread …
