Welcoming Back a Friendly Tradition to Boost Smiles and Sales

Four years ago, Wal-Mart decided to do away with "greeters" at its store entrances. But, according to this Entrepreneur article, "warm welcomes were not the only loss resulting from this decision. The retailer sacrificed a core tradition, as well as a substantial sum of money due to increased shoplifting." Lydia Belanger reports, "By the middle of this summer, Wal-Mart greeters will return to a majority of the chain’s 5,000-plus U.S. stores." The retailer’s late founder, Sam Walton, would be happy. He...

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