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The New Voice You Need to Hear

We promised you new voices. And, well, we’re certain we delivered when 17-year-old Marshall W. Mabry IV took the stage at TEDxBroadway 2019 for his talk — “The Intersectionality of Black Boys and Shakespeare.” OK. Marshall delivered. Twice. A little background — Marshall was one of hundreds who submitted their idea for a talk to us during our open submission period (we’ll have more news on that soon). When we got together with the alum committee to review submission videos months before the …

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Marketing

Consistency Across Every Channel, and Other Brand Identity Tips

In order to achieve success today, “you must stick out among the noise,” writes Ron Lieback for Search Engine Journal. Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here: “Consistency Across Every Channel When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication. The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, …

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing. You can click on any title below to read the full article: Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition …

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Marketing

Pro Tip No. 2: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: What types of information do Goldstar …

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Marketing

Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization. Recently, we shared a branding Pro Tip from Goldstar‘s VP of Content & Merchandising, Kristen Giordani. In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, “Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that.” Jim shared some similar thoughts in his post, 3 Ways to …

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Marketing

Pro Tip: Brand Voice With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: Just how important is it for …

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Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They’re a pretty ordinary item, right? Well, McDonald’s has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders. According to Adweek, the campaign “uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are.” The article explains that Sriracha Mac is a fiery lion who lives by the …

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Marketing

The Keys to Great Content? Integrity, Storytelling & Creativity

Marketing isn’t a matter of “duping” people into buying your product (or, at least, it shouldn’t be). Great marketing communicates what your brand and product are all about in an honest, authentic way. If you’re struggling with this aspect of marketing, Top Rank Marketing Blog writer Ashley Zeckman says the most important things to keep in mind are “integrity, storytelling and creativity.” She also offers some great advice on how to achieve these things (you can read the full post …

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Marketing

A Key Factor in Selling Out: Finding Your Voice

Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising. In this part, Kristen explains the importance of having a well-defined and clearly communicated voice, and shows us how she puts her philosophies into practice with Goldstar’s voice.  So just how important …

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