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Join Our Expert Chat on September 16: Online Events – Real Revenue, Right Now

Venues across the country (and around the world) are still dark. But the live entertainment industry is both resilient and creative. Many organizations are taking their show online, and seeing real revenue as a result. Our guests next week have transformed this setback into a true financial opportunity. They’ll share their virtual strategy with you. Join Goldstar CEO Jim McCarthy and Ron McNeil (John Lennon) and Michael Amador (manager) from The Fab Four for our Expert Chat on Wednesday, September...

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News

Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they're charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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News

Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

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News

Join Our Expert Chat on September 2: Virtual Venues — The Show Must Go On(line)

Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar...

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News

We Can’t Wait for a Vaccine — Experts Talk Strategy for Safely Producing Live Events

This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our ongoing...

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News

INTIX 2017: Take Your Tickets to the People

New Orleans. Not a difficult place to have a great week. And last week, INTIX 2017 in New Orleans more than accomplished that feat. INTIX is one of the best conferences if you're in the live entertainment business, because what's on peoples' minds there is a great bellwether for what's going on around the industry. When INTIX is excited about something, that means the industry is going to be excited about that thing. This year, I had the opportunity to introduce the...

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Marketing

Do Posters Still Matter? Maybe More Than Ever

Can posters still change the world?, asks Steven Heller in The Atlantic. His answer is yes. "Posters have a long history of engaging and informing people through a mixture of artistry, wit, and economy," he writes. "It would be easy to assume that posters have lost some of their impact in a hyper-connected landscape. But in many ways, the rise of social media has given protest and advocacy posters a bigger audience than ever before, while platforms like Facebook are...

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Innovation

LA Phil Is Taking Van Beethoven on the Road

Picture this: You're sitting in L.A.'s Grand Park, but instead of listening to birds chirping and horns tooting, you're seeing and hearing (well, virtually) the opening of Beethoven’s Fifth Symphony performed by the L.A. Phil, and conducted by music and artistic director Gustavo Dudamel. That's the idea behind VAN Beethoven, rolling around L.A. from September 11 to October 18 (see the schedule here). You can try out new Oculus technology during this four-minute virtual reality experience, and the specially designed...

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Advertising

Even Virtual Stuff Needs a “Cover”

In a way, a live event is a virtual good. There’s a bit of irony in that, too, because we associate “virtual” with our new, modern world, whereas live events are as ancient a “product” as humankind produces. It’s not hard to picture a particularly rakish Neanderthal smartass standing on a rock telling jokes as his two burly buddies stand at the opening to the cave collecting payment in the form of berries or a mammoth steak. A live event is...

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