Think Outside the Industry: McDonald’s Happy Goggles

McDonald’s in Sweden is trying something new: Happy Goggles. You can now fold your Happy Meal box into a virtual reality headset — which transforms their popular product into a consumer experience. According to PSFK, “It aims to provide a digital experience in addition to the physical toys usually found in the box. The rationale is that as new generations grow up in a world where smartphones and tablets are a part of daily life, the usual Happy Meal toys …

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