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Join Our Expert Chat on September 2: Virtual Venues — The Show Must Go On(line)

Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar …

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News

Live Chat Replay: What Will It Take to Reopen?

This week, Jim chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening venues and putting on live events during and after the COVID-19 crisis. If you missed it, they covered things like:  The logistics and safety measures needed to reopen a theater The importance of testing and contact tracing How a COVID-19 treatment might help venues reopen Watch the Chat Replay: Also, this conversation is just the beginning. Please join us and your colleagues at our new Facebook group Show …

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News

We’re Ready to Help Raise Money — Set Up Donations for Your Organization

We’re in this together. So, we’ve come up with a way to get our 10 million Goldstar subscribers to show love to you. We’re asking them to donate to your organization. We’re focusing our team, audience, technology, resources and marketing machine to support you at this time. And, we’re moving rapidly on this. So please, take a look and fill out this form to participate. (ALL organizations are eligible to participate.) We know that our subscribers love your shows and what you do for the …

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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I’ll Never Say Again … Here’s one thing I’ve learned in my time working with live entertainment marketers and venues. Never say “algorithm.” It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use …

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Customer Service

You Can’t Improve What You Can’t Measure

Earlier this month, we shouted out Customer Service Appreciation Week, and recently both Senior Director of Customer Service Amy Gardea and Customer Service Specialist Shaunelle Curry shared their Pro Tips. That’s because, as Jim has written, “Good service is the best marketing money you’ll ever spend.” Now, venues like Philadelphia’s Wells Fargo Center and San Francisco 49ers’ Levi’s Stadium have installed terminals made by HappyOrNot that are “equipped with buttons representing a smile, a half-smile, no smile and a frown, ranging …

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News

Millennials Are the Future of Live Events

In his well-received keynote speech at the International Association of Venue Managers’ (IAVM) International Convention Centers Conference (ICCC) on Oct. 27 in Pasadena, Jim spoke “about millennials, and how they are the future of live events,” reports Venues Today. The article highlights important takeaways for venues: “‘The Baby Boomers and The Millennials are the two biggest generations that we’ve ever seen,’ McCarthy explained. ‘I’m actually a Gen-X’er, so I’m used to being ignored,’ said McCarthy to laughter. ‘This means that …

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News

Goldstar Turns 10 in Chicago

Goldstar is celebrating its 10th anniversary in the Windy City. In his recent Chicago Business Journal feature, reporter Lewis Lazare writes, “Goldstar has developed a commanding presence in Chicago.” Launched in in 2005, Chicago was the first market outside the western states for Goldstar. From working with 78 local venues and just over 8,000 registered users, we now have relationships with more than 1,000 member venues and performing arts organizations and more than 500,000 registered customers. Some of those venues …

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Experience

Goldstar User Review: The Venue Matters

While not every live performance can be on Broadway or in a grand theater, this Goldstar user review does present evidence that finding a worthy and compatible venue for your show can make a difference in the overall enjoyment. Also, a fun show at a cool venue = people coming back for more shows, which is always a win. From The Oregon Tail Burlesque: You Have Died of Sexy show at Gorilla Tango Theatre in Chicago: “What a performance! I …

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Experience

The Roth Doctrine

Some people I just know I’m going to like before I meet them. Jordan Roth was one of those people because before we ever spent any real time together, I read this article about Jordan and his then-recent takeover of Jujamcyn Theaters. I mention it because there’s something in the article that I find myself repeating and emphasizing to venues, producers and marketers all of the time, and which I now call the Roth Doctrine. Leading into it, he describes …

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Marketing

Three Ways Newer Artists Are Selling Lots of Tickets

As an antidote to my recent complaints about the ancient nature of the concert touring business, this story suggests an alternative. The article mentions several acts, including Ed Sheeran, who “is part of a breed of newer and lesser known acts who are able to sell out top venues, even if they aren’t pushing millions and millions of albums and singles like Eminem and Justin Timberlake, or dominating with chart-topping tracks and radio airplay like Katy Perry or Rihanna.” These …

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