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Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

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News

Goldstar Event Organizers’ Strategy for Mid-July

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The results from Mid-July: [click on the image to enlarge] [click on the image to enlarge] Check back here for the next round to see how reopening timing evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. 

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News

Watch the Experts Talk Ticketing & Virology

This week Goldstar CEO Jim McCarthy spoke with virologist Dr. Vincent Racaniello and Cirque du Soleil alum Eric Valley about managing risks, handling patrons who refuse to wear masks, how we can take action as a community and more. Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the Replay: During the chat, Dr. Racaniello recommended listening to this episode of his podcast, which covers rapid COVID testing.  Help us keep the conversation going over on...

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News

Are Audiences Ready to Return? Here’s What the Data Says …

If you missed it, Goldstar CEO Jim McCarthy shared results of the first round of our ongoing consumer sentiment survey. We also chatted with virologist Vincent Racaniello and Broadway producer Arvind Ethan David about how and when venues can reopen.  Watch the replay to see:  5:29 The Return Readiness Score for early May  10:30 The Looking Forward to Going Out Score  17:30 The difference between indoor and outdoor events  22:10 The real deal on face masks  28:00 The latest on...

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News

What Will It Take to Reopen Venues? Conversation With Virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman, Pt. 2

Jim recently chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening live entertainment venues. You can watch the full chat here, or read on for an excerpt of their conversation (which we’ll post in two parts — click here for part 1).  First, a little about Vincent: He is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also...

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News

What Will It Take to Reopen Venues? Conversation With Virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman

Jim recently chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening live entertainment venues. You can watch the full chat here, or read on for an excerpt of their conversation (which we’ll post in two parts).  First, a little about Vincent: He is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog...

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News

Join Wednesday’s LIVE Chat With Virologist Vincent Racaniello & Broadway Producer Arvind Ethan David

It’s going to take a lot of experts and data to answer the question “What will it take to reopen?” With that in mind, you’re invited to join us for another live chat on Wednesday, May 13 at 3:00pm Eastern / 12:00pm Pacific. There, we’ll have both: experts and data. Our CEO Jim McCarthy will share exclusive research, collected recently from thousands of Goldstar subscribers around the country, that reveals how people feel about returning to live entertainment. We’ll also have insights from Broadway producer...

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News

Raising Donations in a Crisis, Part 2: Q&A With Karen Brooks Hopkins

Recently, Jim chatted with fundraising expert Karen Brooks Hopkins to see what live events organizations can do to raise funds when they can’t produce in-person events. You can watch the full conversation here, or read on for an excerpt of their conversation (which we’ll post in three parts -- click here for Part 1). First, a little about Karen: The Brooklyn Academy of Music President Emerita has more than 30 years of experience in fundraising and is the author of Successful Fundraising for...

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News

Now Is the Time to Support Live Entertainment and Arts

Editor’s Note: Jim sent this message to Goldstar subscribers yesterday. Read on to see how Goldstar is working to help arts organizations during this difficult time. And if you'd like to set up a donation page for your organization here's the link. If you love live entertainment, arts, plays, concerts, musicals, comedy, and everything in between, now is the time to show it. We’ve spent the last few days rapidly refocusing our efforts to make Goldstar a place where you can donate money to...

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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We've just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, "The company held various online events ... to engage with fans. One of them included asking fans to vote for their favorite creature...

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