Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla. Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.” SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar's Cyber Monday promotion? WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23%...

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#TBT: Make Your Event for an Audience, Or Don’t Charge Money

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Make It for an Audience, or Don’t Have the Nerve to Charge Money … Yesterday, I tweeted Derek Siver’s insightful post he called “Valuable to Others, or Only You?” In short, he describes the “starving artist” problem: “When someone creates something that is really important, powerful, and valuable to them, it’s hard to imagine that it’s not important, powerful, and valuable to others.” This creates a problem for those who feel...

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